Modemuseum Hasselt

Studio M designed the graphic identity for Activewear, an exhibition at the Hasselt Fashion Museum curated by Olympic gold medalists Elodie Ouedraogo and Olivia Borlée. The identity was based on a custom animated typeface, adapted across the poster, invitation, magazine, and audiovisual campaign.

Poster photography by Ronald Stoops.
Video Virtual Trophy directed by Frederik Heyman.